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We know how much advertising your business can cost. Leverage the Utah State Fair's marketing campaign, and allow us to bring hundreds of thousands of our attendees to you!


  • We have hundreds of opportunities to help you market your brand, company, or product at the largest event in the state!
  • We'll drive traffic to your website, booth, or business!
  • Get hundreds of thousands of eyes on your brand in a short amount of time.
    • Nearly 300,000 people enter our gates in just 11 days!
    • 42,000 followers on social media
    • Over 1,000,000 views on our website during the Fair season.
    • Over 30,000 contacts on our email list
  • We have one of the biggest and most diverse audiences in Utah!
  • We customize each sponsorship to fit exactly what you need to hit your marketing goals (i.e. booth space, branding, signage, promotions, traffic drivers, and more!)
  • We work with YOUR budget and marketing goals.
  • Consider a year-round sponsorship! The Fairpark hosts an additional 250,000+ people through festivals, rodeos, concerts, sporting events, and private events.
There is no limit on your potential return on investment! Get your customized sponsor package started today!


2022 Sponsorship Opportunities
USF Demographics


Nicki Claeys
Sponsorship & Programs Director



Fair Sponsor

BCP Cache Sunset Valley Kubota Bullfrog Spas Cabelas Xfinity Tempurpedic Human Touch Purple Utah Farm Bureau Scentsy Great Resort Vacations Dairywest IFA Utah Pork Producers C-A-L Ranch Cariloha HiDow Wright Tree Service

Rodeo Sponsor

Salt Lake Valley Chrysler Dodge Jeep C-A-L Ranch RAM Rodeo

Showring Sponsor

Dairywest IFA Tractor Supply Utah Dept. of Agriculture and Food Utah Farm Bureau

Barnyard Friends Sponsor

Utah Farm Bureau Western Ag Credit Dairywest Cache Valley Bank Utah Dept. of Agriculture and Food Utah Pork Producers IFA

Little Hands on the Farm Sponsor

Dairywest Gossner Utah Apple Marketing Board/Mountainland Utah Dept. of Agriculture and Food Utah Farm Bureau Utah FFA Utah Pork Producers

Fairpark Sponsor

Pepsi BCP
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