Sponsors

WE LOVE OUR SPONSORS!

For more than 170 years, the Utah State Fair has brought Utah together for an unforgettable end-of-summer tradition. Over 11 days, hundreds of thousands of guests gather to celebrate food, agriculture, entertainment, and community—making the Fair one of the most powerful, concentrated brand moments in the state.

Sponsoring the Utah State Fair puts your brand at the center of shared experiences people plan for, talk about, and remember long after the gates close.

WHY SPONSOR THE FAIR?

• High-impact reach in a short window. The Utah State Fair delivers massive exposure in just 11 days, giving brands the ability to drive awareness, trial, and engagement quickly.
• A deeply engaged audience. Fairgoers stay for hours—not minutes—creating meaningful opportunities for interaction, sampling, and storytelling.
• Multi-generational connection. Families, young adults, and seniors attend together, making the Fair one of the few places where brands can connect across generations at once.
• Moments that feel authentic, not intrusive. From headline concerts and arena events to livestock shows, competitive exhibits, food, and hands-on experiences, your brand can integrate naturally into what guests already love.
• Flexible sponsorship levels. Opportunities range from presenting and naming rights to day sponsors, in-venue activations, digital amplification, sampling, and experiential builds—designed to align with your goals and budget.

Sponsorship opportunities include:

• Presenting & naming rights
• Arena and headline entertainment sponsorships
• Interactive and experiential activations
• On-site sampling and product integration
• Digital, social, and email amplification
• Signage and wayfinding across high-traffic Fair locations
• VIP, hospitality, and guest experience enhancements

(Opportunities are customized based on brand objectives, timing, and availability.)

Let’s create something Fair-only and unforgettable.
Download the Utah State Fair sponsorship packet or complete the inquiry form below. Our team will follow up with tailored opportunities aligned specifically to the Utah State Fair.

Sponsor the Fairpark (Year-Round)

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FOR MORE INFORMATION CONTACT:

Fair Sponsor

Rodeo Sponsor