Sponsor

Sponsor the Utah State Fairpark & Event Center

The Utah State Fairpark & Event Center is one of Utah’s most active multi-use venues, hosting hundreds of public and private events throughout the year. From concerts and festivals to trade shows, sporting events, community gatherings, and private rentals, the Fairpark offers consistent brand exposure across a wide range of audiences and event types.

Fairpark sponsorships are ideal for brands seeking ongoing visibility, repeated impressions, and long-term presence rather than a single, time-bound event.

Why PARTNER WITH THE FAIRPARK?

• Year-round exposure. The Fairpark operates 12 months a year, delivering steady visibility across hundreds of events and activities.
• Diverse audiences, diverse events. Reach attendees at concerts, festivals, rodeos, sporting events, cultural celebrations, expos, and private rentals.
• High-frequency impressions. Repeat exposure builds familiarity and trust as guests return to the Fairpark throughout the year.
• Flexible placement options. From permanent signage and naming rights to digital placements and on-site integrations, Fairpark sponsorships offer visibility that endures beyond a single event.
• Customizable to your goals. Whether your focus is awareness, geographic reach, frequency, or association with a major community venue, packages are tailored to meet your objectives.

Fairpark sponsorship opportunities may include:

• Parking & Arrival – branded parking areas, arrival signage, and access points
• Wayfinding & Guest Information – directional signage, maps, and campus identifiers
• Technology & Connectivity – Wi-Fi sponsorships, digital touchpoints, and charging areas
• Plazas & Physical Spaces– naming rights for gathering spaces, gates, and concourse areas
• Guest Comfort & Services – hydration, shade, accessibility, and guest services areas
• Sustainability & Operations – recycling, safety, and behind-the-scenes systems
• Digital & Year-Round Visibility – website, event calendar, and email placements

(Opportunities vary by location, duration, and availability.)

*Fairpark sponsorships provide venue-level visibility and are independent of third-party event programming or content.